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When did we start paying to be advertised to?

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It’s an unwritten rule of the tech world that when you buy something – an app or a subscription to a website – there won’t be ads in it. If you want the free version then, sure, you generally have to be prepared to put up with advertising but if you pay your way then the developer or content provider shouldn’t need to subsidise your visit with ads. Not so, it seems, in the print media. Today in one of Reykjavik’s many hip cafés, I plucked a copy of Harper’s Bazaar from the sharp meathook upon which it had been impaled and then hung from a rail. I wanted something to read while waiting for a plate of the kind of food you can…

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